11 Apr 2024

Raw deal for fake meat brands

From Nights, 10:18 pm on 11 April 2024

It's been a bad twelve or so months for those who had high hopes for future of alternative meat.

Globally, companies like Beyond Meat and Impossible Foods which initially made waves in the stock market, but things have come crashing back down to earth.

Closer to home, New Zealand plant-based meat company Sunfed Foods announced this week it was shutting down as investors started to look elsewhere.

So is the meat-free dream over? 

Professor Hugh Campbell from the University of Otago's Centre for Sustainability joins Emile Donovan.

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Photo: supplied