Trade Aid at 50

It's been a huge 2023 for Trade Aid. They celebrate their 50th birthday, and last night they won the 'Good Food' category at the Sustainable Business Awards. You probably know their distinctive red shops... But that's a relatively small part of their business.... Almost a side hustle! Like the rest of us their mostly powered by caffeine... Over the last 20 years they've grown from a tiny importer of green coffee beans, to dominating over 20% of the market. All while remaining committed to the principals of Fair Trade There's a good chance you've drunk their beans today... Chief Executive Geoff White joins Mark...