Jason Ross is the co-founder of First Light - a wagyu beef and venison company headquartered in Hawkes Bay - so you'd expect him to be spreading the Gospel According to Carnivores.
But not so - Jason actually wants you to eat less meat.
He joins us to explain why his meat is unique among New Zealand producers, and why quality is more important than quantity.
90 percent of fresh chicken meat is contaminated with the bacteria. Photo: c 2106 Mark Stout