19 Jan 2021

Marketing could convince New Zealanders to get vaccinated

From Morning Report, 8:14 am on 19 January 2021

The government is expected to use a marketing campaign to convince New Zealanders who are on the fence about the Covid-19 vaccination.

Bodo Lang, an Auckland University marketing lecturer, says there will be a group of people who will be hard to persuade. He spoke to our reporter, Jordan Bond.