A meeting of Gold Coast United supporters and football fans has set up a steering committee to present an alternative ownership model for the club to Football Federation Australia.
The meeting, facilitated by Griffith University, drew about 150 fans, one of the team's two Gold Coast sponsors, a number of players, and interim coach Mike Mulvey.
The head of Griffith University's Business School, Professor James Skinner, says the steering committee is driven by the need to come up with a viable business model that appeals to the FFA but also embraces the community.
He says the first priority is to have some discussions with the FFA in terms of what they require for the Gold Coast to remain viable.
The club is being run under FFA's control for the remainder of the season after owner Clive Palmer was stripped of his licence last week.
Professor Skinner says the business model would likely involve a supporters trust and could cost close to $6 million to fund the club next season.