18 Jun 2012

Fieldays attendance up 9% on last year

1:43 pm on 18 June 2012

The National Agricultural Fieldays is continuing to attract more visitors.

This year's event, the 44th, wrapped up at Mystery Creek near Hamilton at the weekend.

More than 128,000 people flocked through the gates to attend the four-day agribusiness event, 9% more than the previous year.

Attendance on the final day, Saturday, was up 40% on last year.

Fieldays chief executive Jon Calder is rating his first year at the helm as a success.

He says both buyer and exhibitor confidence were considerably higher than last year.

Mr Calder says that one of the big exhibitors hit 80% of their sales targets on day one, and a couple of large exhibitors also reported record days.

He says the theme, The Changing Face of Farming, was well-received at Fieldays.

Next year's theme will be kept under wraps until August which he says is to ensure organisers deliver a relevant theme.

He says a number of improvements will be made to next year's national Fieldays in terms of how the site is laid out and getting better flow around the site.

This year organisers put a focus on trying to improve public transport to the site and added more seating.

"We'll probably have a look at putting in more seating next year," he said, as well as further transport improvements.