Maori operators need to look for innovative ways to benefit from a proposed nationwide cycleway, says Maori Tourism Council head John Barrett.
The Government put funding in the 2009 Budget to start the $50 million cycle route through some of the country's most picturesque areas.
Mr Barrett, who runs tours to Kapiti Island, says the sort of tourists interested in using the cycleway want a taste of the real New Zealand, and Maori are well placed to offer a unique environmental and cultural experience.