The Financial Markets Authority wants to ensure market players understand the rules, before the regulator has to come-calling.
The FMA issued a report, setting out its enforcement priorities, as-well-as some advice for investors about what to beware of.
Chief executive Rob Everett said the FMA wanted the market to understand its priorities, as new disclosure and licensing regulations came into force at the beginning of month.
"We hope that it will not only generate a little bit of discussion in the industry about whether we are focusing on the right areas and we are very happy to have that feedback. It will also serve to worn areas of the financial services industry as to what we are looking for, particularly around conduct."