Financial advisers are getting a new code of conduct aimed at restoring confidence in the profession.
Commerce Minister Craig Foss said improving confidence in the financial markets is part of the Government's business growth agenda.
The code sets out new standards for ethical behaviour, client care, competence, knowledge, skills and furthering professional training.
Mr Foss said he wants to ensure that authorised financial advisers put their clients' interests first and that there is transparency around managing conflicts of interest.