Fisher & Paykel Appliances is launching up to 70 new products in New Zealand, mostly kitchen appliances.
They include a standard 60cm oven, which the company says will allow its customers to cook like chefs, achieving perfectly roasted and moist meats at the same time as cooking crisp roast vegetables.
Another is the first front loader washing machine with Fisher & Paykel's SmartDrive technology.
Chief executive Stuart Broadhurst said it will be the largest number of products launched in his company's history and he hoped more would be coming at the fastest rate the company has seen.