Marketing

Today, social media has bridged the gap between distance and human connections, but at what cost? We meet a photographer-turned-influencer whose every waking moment comes with mounting pressure and… Audio

Some well-known ads from years gone by employed crude racial stereotypes which would cause a outcry if they were aired today. But is advertising and marketing any more diverse than in days gone by? As… Video, Audio

The sheep are being dagged at Carl and Tori Uren's Le Bons Bay farm this week. The couple produce cross-bred wool at the scenic Banks Peninsula property, but it's actually high country merino wool… Audio

A new investigation is being launched into PPE, and opposition MPs grill ministers on the shift down from level four. Plus we ask John Miles of Marketing NZ for tips on pulling in business during the… Audio

A study from the University of Missouri has shown that bubbly pop music now has just as much lyrical aggression as its rock and hip hop counterparts. Dr Cynthia Frisby joins the show to look at the… Audio

The Williams and Eschenbach boys, aged 15 to 21, are hoping to fund their education through their own honey business. They manage the bees, harvest the honey and market the product as a team, with… Audio

The likes of ABBA, Queen and Coldplay should now be put on the same pedestal of the world's greatest classical composers according to a new study published in the Psychomusicology: Music, Mind, and… Audio

What makes a really good brand - and which Kiwi companies have nailed it? Steve Bayliss should know - he's been involved in marketing for years for some of New Zealand's highest-profile companies -… Audio

Kevin Ashton's regarded as one of the first people to realise the scope of what the internet could deliver two decades ago and shares his thoughts on what the future might hold.  Audio

One of Miles Anderson's key goals is to make strong wool great again. To achieve that, the South Canterbury sheep farmer and Federated Farmers Meat and Wool chair has his work cut out for him. Miles… Audio

How big brands use new digital marketing tools to create and sustain new markets for junk food, alcohol and tobacco. Professor Gerard Hastings is a renowned British marketing expert who has been a… Audio

The telecommunications company, TeamTalk, has raised nearly 9 million dollars to pay for the rollout of a digital radio network, transform its Wellington fibre-optic network and speed-up development… Audio

The South Canterbury mother-of-two is developing an educational virtual reality programme with her husband Dave, a support hub for rural start-ups in Timaru and on the side is a marketing specialist… Audio

Two of New Zealand's biggest chicken brands, are being called out for misleading labels on their packaging. Tegel and Ingham, market their products as cage-free, and yet no chickens bred for meat in… Audio

Tony and Afsaneh Howey have the largest certified organic blackcurrant farm in New Zealand. The South Canterbury couple produce the fruit for their ViBERi range of food products and supplements. Audio

Emma Mildon, an author with over 32,000 Instagram followers, and The Social Club's Georgia McGillivray discuss what it takes to be a social media influencer. Audio

A group of academics is sticking to its criticism of the advertising regulator over unhealthy food marketed to children. Three top nutrition academics, led by Professor Boyd Swinburn conducted a study… Audio

A University of Auckland researcher has won $300,000 in funding to study young children's perceptions of products marketed to them as healthy. Sixteen children from two schools will wear portable… Audio

The online advertising industry is a preposterous train wreck that must be changed, a former advertising executive says. Audio