Marketing

Mediawatch looks at how the blame game played out in the media over the latest Covid cluster and the rulebreakers - while the previously-praised Covid communications strategy was called into question… Audio

Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio

The Dasgupta Report was released earlier this week, with study author Partha Dasgupta urging the world's governments to rethink economic growth as a measure of success. Guardian economics editor Larry… Audio

Massey University professor of marketing Malcolm Wright speaks to The Panel about the New World sticker promotion. Audio

There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio

How many times have you made a rushed purchase online because you've been alerted to the fact that other people are making the same purchase? This is often due to 'dark matters.' Mohawk Media's Helen… Audio

Today, social media has bridged the gap between distance and human connections, but at what cost? We meet a photographer-turned-influencer whose every waking moment comes with mounting pressure and… Audio

Some well-known ads from years gone by employed crude racial stereotypes which would cause a outcry if they were aired today. But is advertising and marketing any more diverse than in days gone by? As… Video, Audio

The sheep are being dagged at Carl and Tori Uren's Le Bons Bay farm this week. The couple produce cross-bred wool at the scenic Banks Peninsula property, but it's actually high country merino wool… Audio

A new investigation is being launched into PPE, and opposition MPs grill ministers on the shift down from level four. Plus we ask John Miles of Marketing NZ for tips on pulling in business during the… Audio

A study from the University of Missouri has shown that bubbly pop music now has just as much lyrical aggression as its rock and hip hop counterparts. Dr Cynthia Frisby joins the show to look at the… Audio

The Williams and Eschenbach boys, aged 15 to 21, are hoping to fund their education through their own honey business. They manage the bees, harvest the honey and market the product as a team, with… Audio

The likes of ABBA, Queen and Coldplay should now be put on the same pedestal of the world's greatest classical composers according to a new study published in the Psychomusicology: Music, Mind, and… Audio

What makes a really good brand - and which Kiwi companies have nailed it? Steve Bayliss should know - he's been involved in marketing for years for some of New Zealand's highest-profile companies -… Audio

Kevin Ashton's regarded as one of the first people to realise the scope of what the internet could deliver two decades ago and shares his thoughts on what the future might hold.  Audio