How to build a better brand

From Nine To Noon, 11:32 am on 17 July 2019

What makes a really good brand - and which Kiwi companies have nailed it? Steve Bayliss should know - he's been involved in marketing for years for some of New Zealand's highest-profile companies - including Air New Zealand and Foodstuffs. He's written a book called  "Branded Culture" which he hopes will help people build better brands and has taken on a new challenge as Sky's chief marketing officer. He joins Kathryn to talk about his book and what makes a great marketing campaign.

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Photo: supplied