Marketing

Itamar Simonson is a Professor of Marketing at Stanford University, and in his book Absolute Value he argues that brands are becoming less important in the digital age. Audio

There are warnings New Zealand's 100 percent pure brand could become a liability if more isn't done to make sure the slogan matches reality. Audio

Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest… Audio

Pavel Castka says there are so many product labels making all kinds of eco-friendly claims that it's almost impossible to know which ones to trust - and what does "all natural" mean, anyway? Dr Castka… Audio

This week Ideas discusses social marketing. Audio