23 Oct 2015

Effective marketing of NZ businesses

From Nine To Noon, 10:06 am on 23 October 2015
Mike Hutcheson

Mike Hutcheson Photo: Supplied.

New Zealand prides itself on the 'no. 8 wire' mentality, but Mike Hutcheson says we’re not really that special when it comes to innovative business.

The former Saatchi and Saatchi NZ boss recently completed his Master's thesis on New Zealand creativity and says many local businesses could market their companies more effectively. Mike Hutcheson set up the Lighthouse Ideas Company focusing on innovation and product development. He is now the Executive Director of Image Centre Group, which is a multi-channel communications company.

He talks with Kathryn Ryan.