Photo: supplied
The Southern Hemisphere's largest agriculture event, Fieldays, is heading to Brazil in 2027.
In addition to Fieldays at Mystery Creek in Hamilton, New Zealand exhibitors are set to head to São Paulo, the largest city in South America, to sell their products.
New Zealand Brazil Business Chamber chief executive Marcelo Menoita said the Brazilian market was a great opportunity for the agribusiness sector.
"It's going to be major, you have a huge market waiting for products, services, and ideas from Kiwi producers. Ag Tech, Deep Tech, and technology companies here will be very well utilised in Brazil and vice versa. Brazilians can also be a part of the New Zealand environment.
"Brazil is in the top 10 largest economies in the world, worth $2.3 trillion, and about 30 percent of that economy comes from agribusiness. It just makes sense for New Zealand to be part of it and to be exposed to a country of 220 million people."
He said representatives of the São Paulo City Council were at Fieldays in New Zealand in June, where they met with Fieldays chief executive Richard Lindroos and confirmed plans to take the event global.
He said they expected about 200,00 to attend the four-day event in São Paulo.
"We have been negotiating with the São Paulo Council for a prime location in the city centre. It has all the necessary infrastructure and hotels."
He said technology used in New Zealand's dairy industry could help Brazil's industry.
"Everyone from Brazil who comes to New Zealand farms is very excited about he agtech, mostly in the dairy industry.
He said there had been discussions about bringing Brazil's technology to produce ethanol to New Zealand.
He said the chamber was working on strengthening trade partnerships between the two countries, including a direct flight Auckland-São Paulo, which they projected would boost New Zealand's GDP by $5 billion annually and create 5000 jobs.
He said Auckland Mayor Wayne Brown had a "keen interest" in the idea.
Fieldays and Brown have been approached for comment.
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