Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for the GfK S2 2021. The survey was conducted over 40 weeks and sampled 15,111 people aged 10+.

Nationwide, the weekly cumulative audience for RNZ National is 602,500 New Zealanders or 13.3% reach of the 10 plus population.

Among all radio stations in New Zealand, RNZ National's station share is 10.8%.

The weekly cumulative audience for RNZ Concert is 215,300 or 4.8% of the 10+ population.

The weekly cumulative audience for RNZ (National and Concert combined) is 701,900 people aged 10+ years or 13.5% of the NZ population. Many Concert listeners also listen to National.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • First Up (5am-6am) 72,900
  • Morning Report (6am-9am) 412,700 listeners
  • Nine to Noon with Kathryn Ryan 308,200 listeners
  • Midday Report with Mani Dunlop 208,000 listeners
  • Afternoons with Jesse Mulligan (1pm-4pm) 267,200 listeners
  • The Panel with Wallace Chapman (4pm-5pm) 213,500 listeners 
  • Checkpoint with Lisa Owen (5pm-6:30pm) 240,400 listeners
  • Nights with Bryan Crump (7pm-midnight) 177,200
  • Lately with Karyn Hay (10pm-11pm) 93,500 listeners
  • Saturday Morning with Kim Hill  (8am-midday) 249,900  listeners 
  • Sunday Morning with Jim Mora  (7am-midday) 282,400 listeners

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurements, All Radio Stations, Total New Zealand -  RNZ - Survey 2/2021, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/insights/rnz-reports

Due to Covid-19 disruptions there was no S2 2020

ii)  Online Audiences

Online audiences for RNZ.co.nz are as follows:

  • In a typical week from July 2020 to June 2021, 1.09m users accessed RNZ.co.nz, down -3.8% from 1.13m in the same period in the 12 months prior, however positively is up +54% from 707.000 compared to the same period two years ago 

(Source: Nielsen Digital Content Ratings)

iii)  App/YouTube & Voice Activated content

  • App
    In a typical week from July 2020 to June 2021, 102,000 users engaged with RNZ mobile apps, up +69,000 in the year prior, and more than twice the level (46,000) achieved two years ago   
  • iHeart
    RNZ audio content was streamed 2.69m times on iHeart Radio in the 12 months ending June 2021, up from 1.73m in the year prior, an increase of +55%
  • YouTube
    In a typical week from July 2020 to June 2021, 325,000 users accessed RNZ’s YouTube channel, down -16.2% from 389,000 in the same period in the 12 months prior, however positively audience numbers have doubled compared to the 158,000 reached two years prior   
  • RNZ's Voice Activated Services Continues to Grow
    RNZ content was accessed 31,672 times a month from voice activated Alexa-enabled devices in the year ending June 2021, up from 21,961 in a typical month in the year prior, an increase of +44%

iv)  Attitudinal Research

From time to time RNZ conducts research to measure how its services are perceived by the general public.The latest Colmar Brunton Value Indices research conducted in July underlines the importance of RNZ as a trusted media organisation valued by New Zealanders.

  • RNZ has the strongest level of public trust and the lowest level of mistrust when compared to all the media organisations measured.
  • 3 out of 5 (59%) New Zealanders believe RNZ provides a valuable service. This is up from 57% last year
  • 3 out of 4 (75%) New Zealanders agree it’s important to have a public service broadcaster. This is up from 73% last year.

(Source: Colmar Brunton, RNZ Value Indices Report, July, 2020)

Performance against Charter

RNZ continues to meet the expectations of its listeners and website users.

How much do you agree or disagree that the combined services of National, Concert and the RNZ website meet RNZ's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Help to keep New Zealanders informed 93% 4% 2% 1% 100%
Provide accurate news 89% 7% 3% 1% 100%
Provide programmes and content of interest to a wide cross-section of New Zealanders 86% 10% 3% 1% 100%
Provide fair and balanced information 83% 12% 4% 1% 100%
Reflect a sense of distinct New Zealand identity 82% 15% 3% 1% 100%
Provide programmes and content which balance special interest with those of wide appeal 79% 17% 2% 1% 100%
Reflect New Zealand's cultural diversity 79% 16% 4% 1% 100%
Support New Zealand music 77% 18% 4% 2% 100%
Reflect New Zealand arts and artists 75% 21% 2% 2% 100%
Reflect Maori culture and language 64% 23% 9% 4% 100%

(Source: RNZ Listeners and Users Survey, 2016, Nielsen)

Trust in News Report

RNZ remains the most trusted media outlet in New Zealand as reflected in the recent AUT Survey and the widely shared Trust in News Report 

Frequently Asked Questions (FAQ)

Why does RNZ carry out research?

It is important for RNZ to know how many people are using its services and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research among a representative selection of the general public. Each year radio surveys are carried out among New Zealanders.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations came together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main metropolitan cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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