Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for Survey 1, 2020.

Nationwide, the weekly cumulative audience for RNZ National is 654,300 New Zealanders of the 10 plus population.

Among all radio stations in New Zealand, RNZ National's station share of 12.6%.

The weekly cumulative audience for RNZ Concert is 242,600 or 3.7% of the 10+ population.

The weekly cumulative audience for RNZ (National and Concert combined) is 760,300 people aged 10+ years or 16.3% of the NZ population. Many Concert listeners also listen to National.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • First Up (5am-6am) 100,400
  • Morning Report (6am-9am) 500,800 listeners
  • Nine to Noon with Kathryn Ryan 336,800 listeners
  • Afternoons with Jesse Mulligan (1pm-4pm) 306,300
  • The Panel with Wallace Chapman (4pm-5pm) 237,400 listeners 
  • Checkpoint with Lisa Owen (5pm-6:30pm) 280,200 listeners
  • Nights with Bryan Crump (7pm-midnight)  212,300 listeners
  • Saturday Morning with Kim Hill  (8am-12pm) 287,500  listeners 
  • Sunday Morning with Jim Mora  (7am-12pm) 316,000 listeners.

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurements, All Radio Stations, Total New Zealand -  RNZ - Survey 4/2019, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/en-nz/insights

ii)  Online Audiences

Online audiences for the rnz.co.nz are as follows:

  • In a typical month in 2019 almost 3 million users visited the RNZ website.   As a result of the Covid-19 pandemic traffic increased to 7.23m in March, up 114% from February
  • On an average week in 2019 847,000 users visited RNZ.co.nz. In the two weeks when the lockdown was announced traffic increased to 2.75m and 3.03m respectively
  • Daily traffic has grown to 394,000 users since New Zealand’s first case of Covid-19 was announced, up from 161,000 users on a typical day last year       

Definitions: Users are the number of different browsers.  A session includes all interactions by a user within a 30-minute time-frame.

(Source: Google Analytics)

 

iii)  App, Podcast & Audio content 7 Facebook

  • App

During 2019 the RNZ app attracted 52,000 users each week, this has increased to 72,000 in 2020, and reached 101,000 during lockdown

  • Facebook

Last year RNZ’s Facebook channel typically had 553,000 users each week, so far in 2020 our Facebook audience has grown to 936k  In the past five weeks user numbers have ranged from 1.2 million and 2.4 million

  • Podcast and audio content downloads/streams
  • Downloads of podcasts and other audio from the RNZ website reached 1.8 million last month, up from 1.55m in February
  • Plays/downloads of RNZ content on other platforms also shows impressive growth in February (797,000), March (1,096,000) and April (1,144,000)
  • In 2019, users of rnz.co.nz streamed 61,000 pieces of audio content each week.  Since lockdown this has increased to more than 90,000, almost 50% higher than last year

iv)  Attitudinal Research

From time to time RNZ conducts research to measure how its services are perceived by the general public. Latest results show:

  • Radio New Zealand is highly regarded by most New Zealanders, including non-listeners.
  • 73% of New Zealanders agree that it is important for New Zealand to have a public service broadcaster (1% disagree). The remaining people were neutral or didn't know.
  • 57% agree that RNZ provides a valuable service for New Zealanders (2% disagree). The remaining people were neutral or didn't know.

(Source: Colmar Brunton, RNZ Value Indices Report, August 2019. The survey was fully nationwide with a sample of 2054 people aged 18 years and over.)

Performance against Charter

RNZ continues to meet the expectations of its listeners and website users.

How much do you agree or disagree that the combined services of National, Concert and the RNZ website meet RNZ's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Help to keep New Zealanders informed 93% 4% 2% 1% 100%
Provide accurate news 89% 7% 3% 1% 100%
Provide programmes and content of interest to a wide cross-section of New Zealanders 86% 10% 3% 1% 100%
Provide fair and balanced information 83% 12% 4% 1% 100%
Reflect a sense of distinct New Zealand identity 82% 15% 3% 1% 100%
Provide programmes and content which balance special interest with those of wide appeal 79% 17% 2% 1% 100%
Reflect New Zealand's cultural diversity 79% 16% 4% 1% 100%
Support New Zealand music 77% 18% 4% 2% 100%
Reflect New Zealand arts and artists 75% 21% 2% 2% 100%
Reflect Maori culture and language 64% 23% 9% 4% 100%

(Source: RNZ Listeners and Users Survey, 2016, Nielsen)

 

Frequently Asked Questions (FAQ)

Why does RNZ carry out research?

It is important for RNZ to know how many people are using its services and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research among a representative selection of the general public. Each year radio surveys are carried out among New Zealanders.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations came together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main metropolitan cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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