Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for Survey 3, 2020.

Nationwide, the weekly cumulative audience for RNZ National is 703,000 New Zealanders of the 10 plus population.

Among all radio stations in New Zealand, RNZ National's station share of 13%.

The weekly cumulative audience for RNZ Concert is 260,900 or 3.8% of the 10+ population.

The weekly cumulative audience for RNZ (National and Concert combined) is 826,500 people aged 10+ years or 16.9% of the NZ population. Many Concert listeners also listen to National.

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • First Up (5am-6am) 95,000
  • Morning Report (6am-9am) 531,800 listeners
  • Nine to Noon with Kathryn Ryan 347,600 listeners
  • Afternoons with Jesse Mulligan (1pm-4pm) 324,200 listeners
  • The Panel with Wallace Chapman (4pm-5pm) 250,700 listeners 
  • Checkpoint with Lisa Owen (5pm-6:30pm) 311,100 listeners
  • Nights with Bryan Crump & Lately with Karyn Hay (7pm-midnight)  222,200 listeners
  • Saturday Morning with Kim Hill  (8am-12pm) 324,300  listeners 
  • Sunday Morning with Jim Mora  (7am-12pm) 343,900 listeners.

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurements, All Radio Stations, Total New Zealand -  RNZ - Survey 3/2020, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/en-nz/insights

Due to Covid-19 disruptions there was no S2 2020

ii)  Online Audiences

Online audiences for the rnz.co.nz are as follows:

  • RNZ.co.nz continues to grow. In the first nine months of 2020 audiences typically averaged 4.42 million unique users each month, up from 2.81 million in the same period last year.
  • RNZ.co.nz’s weekly audience continues to grow – typically attracting 1.28million unique users – up 57% compared to the same period last year.
  • In March this year during Covid lockdown the RNZ website user numbers peaked at 7.23million - up 114% on the February figure.

Definitions: Users are the number of different browsers.  A session includes all interactions by a user within a 30-minute time-frame.

(Source: Google Analytics)

 

iii)  App. Audio content & Facebook

  • App
    Usage of RNZs’ app continues to grow. In a typical week 90,242 users engage with the RNZ app – up 81% on the same period last year.

  • Facebook
    RNZ’s Facebook channel has also grown significantly – in 2020 year to date 849,293 Facebook users engage with the RNZ channel in a typical week – an increase of 57% compared to the same period last year.
  • YouTube
    Last month more than 1.05million unique viewers watched RNZ video content on YouTube – up 35% compared to the same month last year.

iv)  Attitudinal Research

From time to time RNZ conducts research to measure how its services are perceived by the general public.The latest Colmar Brunton Value Indices research conducted in July underlines the importance of RNZ as a trusted media organisation valued by New Zealanders.

  • RNZ has the strongest level of public trust and the lowest level of mistrust when compared to all the media organisations measured.
  • 3 out of 5 (59%) New Zealanders believe RNZ provides a valuable service. This is up from 57% last year
  • 3 out of 4 (75%) New Zealanders agree it’s important to have a public service broadcaster. This is up from 73% last year.

(Source: Colmar Brunton, RNZ Value Indices Report, July, 2020)

Performance against Charter

RNZ continues to meet the expectations of its listeners and website users.

How much do you agree or disagree that the combined services of National, Concert and the RNZ website meet RNZ's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Help to keep New Zealanders informed 93% 4% 2% 1% 100%
Provide accurate news 89% 7% 3% 1% 100%
Provide programmes and content of interest to a wide cross-section of New Zealanders 86% 10% 3% 1% 100%
Provide fair and balanced information 83% 12% 4% 1% 100%
Reflect a sense of distinct New Zealand identity 82% 15% 3% 1% 100%
Provide programmes and content which balance special interest with those of wide appeal 79% 17% 2% 1% 100%
Reflect New Zealand's cultural diversity 79% 16% 4% 1% 100%
Support New Zealand music 77% 18% 4% 2% 100%
Reflect New Zealand arts and artists 75% 21% 2% 2% 100%
Reflect Maori culture and language 64% 23% 9% 4% 100%

(Source: RNZ Listeners and Users Survey, 2016, Nielsen)

 

Frequently Asked Questions (FAQ)

Why does RNZ carry out research?

It is important for RNZ to know how many people are using its services and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research among a representative selection of the general public. Each year radio surveys are carried out among New Zealanders.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations came together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main metropolitan cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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