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The small Christchurch store at the centre of a trademark battle is looking forward to again being able to sell British made Weetabix.
Sanitarium, which makes Weetbix, is pursuing a civil suit against a Christchurch shop owner who was importing and selling the British cereal Weetabix. Audio
'A Little bit of Britain' shop co-owner Lisa Wilson refuses to back down over what she says is her right to sell British cereal Weetabix, after Sanitarium seized a shipment, claiming it was a… Video, Audio
Lisa Wilson from A Little Bit of Britain shop talks about the action Sanitarium is taking against her company because of trademark issues. Audio
Weetbix manufacturers have been bowled over by a major increase in sales after the cereal made a brief appearance on a Chinese TV drama.
A paid for product placement of weetbix on a Chinese tv soap opera has paid huge dividends according to Sanitarium marketing manager Mark Roper. Audio
It's branded "New Zealand's Number 1 Breakfast Cereal" and the Official Breakfast of the All Blacks. Audio