Amnesty International has blamed "failing EU policies" for the soaring death toll among refugees and migrants in the central Mediterranean.
In a report, it said "cynical deals" with Libya consigned thousands to the risk of drowning, rape and torture.
It said the EU was turning a blind eye to abuses in Libyan detention centres, and was mostly leaving it up to sea rescue charities to save migrants.
More than 2000 people have died in 2017 trying to get to Europe, it said.
The EU has so far made no public comments on Amnesty's report.
It comes as interior ministers from the 28-member bloc are meeting in Tallinn, Estonia, to discuss the migrant crisis.
They will review a $92m action plan unveiled by the European Commission to deal with the issue.
The commission proposes to use more than 50 percent of the funds to boost the Libyan coastguard's capacity to stop traffickers launching boatloads of migrants out to sea to be rescued.
The rest is to help Italy feed, house and process the migrants who get there.
"Rather than acting to save lives and offer protection, European ministers... are shamelessly prioritising reckless deals with Libya in a desperate bid to prevent refugees and migrants from reaching Italy," said John Dalhuisen, Amnesty's Europe director.
"European states have progressively turned their backs on a search and rescue strategy that was reducing mortality at sea in favour of one that has seen thousands drown and left desperate men, women and children trapped in Libya, exposed to horrific abuses," he said.
Amnesty's report said measures implemented by the EU to strengthen search and rescue in the central Mediterranean in 2015 had dramatically decreased deaths at sea.
But this priority was short-lived, the document said, adding that the EU later shifted its focus to disrupting smugglers and preventing departures from Libya.
Such practices and an increasing use of unseaworthy boats had made the sea even more unsafe, Amnesty said.
Interceptions by the Libyan coastguard often put refugees and migrants at risk, the rights group warned.
It said that there were serious allegations that coastguard members were colluding with smugglers and abusing migrants.
"If the second half of this year continues as the first and urgent action is not taken, 2017 looks set to become the deadliest year for the deadliest migration route in the world," Mr Dalhuisen said.
"The EU must rethink its co-operation with Libya's woefully dysfunctional coastguard and deploy more vessels where they are desperately needed."
Mr Dalhuisen stressed that "ultimately the only sustainable and humane way to reduce the numbers risking such horrific journeys is to open more safe and legal routes for migrants and refugees to reach Europe".