The Primary Industries Minister, Nathan Guy, departs on a trade mission to India and Sri Lanka today.
The minister is leading a delegation including New Zealand companies and industry, and the former Black Caps captain Stephen Fleming, who coaches India's Chennai Super Kings cricket team.
Mr Guy said the six-day mission to Colombo, Delhi and Mumbai was connected to New Zealand's co-hosting of the Cricket World Cup next year.
He said it would also promote New Zealand agricultural products, hi-tech services and hospitality.
Mr Guy and the New Zealand trade delegation will be meeting Indian and Sri Lankan ministers and business people.