Construction work is due to start tomorrow on the upgrade of Gisborne's port road.
The $4.5 million project will include a new road layout, improved lighting and extra parking for tourists visiting Titirangi Kaiti Hill and the Cook Landing Site, Puhi Kai Iti.
The Regional Economic Development Minister, Shane Jones, said since the road opened in 2008, high traffic volume has caused significant deterioration and high maintenance costs.
He said it's the region's key link to Eastland Port and the road is critical to support the growing amount of freight coming into the area.
"This investment will support a more efficient and reliable road network in Tairāwhiti that provides better connections between people and markets, and supports local businesses to thrive,"
Mr Jones said.
It's being paid for from the Provincial Growth Fund as part of a $137m roading package announced for the region last year.