More than 100 submissions have been sent on the government's draft tourism strategy.
The policy, unveiled in November, is focused on sustainable growth of the sector - with visitor numbers predicted to hit 5,100,000 arrivals by 2024.
The industry was valued at more than $39 billion last year.
The strategy includes plans to take a stronger leadership role in the sector, support iwi to develop authentic visitor experiences and ensure funding caters to tourism growth.
Submissions close at 5pm today and can be provided on the Ministry of Business, Innovation and Employment's website.