12 Oct 2014

ASA upholds No-Jet-Lag complaint

1:57 pm on 12 October 2014

The Advertising Standards Authority has upheld a complaint about a display-box advertisement of No-Jet-Lag in an Auckland pharmacy.

The Society for Science Based Healthcare had complained the ad's claims that the product really worked as a homeopathic form of jet-lag prevention were unsubstantiated and misleading.

No-Jet-Lag's manufacturer submitted a study as proof to the authority, but it found that the methodology was not robust, and the results had not been published or peer-reviewed.

It said given the weakness of the study, the advertiser had not satisfactorily proved the product really worked, so the ad had the potential to mislead consumers.

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