27 Jun 2014

Mobile phone ad deemed misleading

10:37 pm on 27 June 2014

A mobile phone company advertisement starring comedian Rhys Darby has been pulled off the air for misleading consumers.

The Advertising Standards Authority has upheld a complaint about the advert for the 2Degrees Share Anything Plan that failed to make the true cost of the deal clear.

In the advert, Mr Darby says people who switch to 2Degrees will get unlimited calls within New Zealand and Australia, unlimited texts and what he called a "caboodle" of data, while the on-screen text says all that can be shared between three people for $29 a month.

But the authority says the advert failed to say the $29 fee is on top of a $69 fee for an existing plan and the $29 fee is charged per person. It ordered the advertisement to be removed.