The country's cottage industry of small press publishers is bigger than you might imagine. And it's also thriving.
The proof is in a new book on art publishing in Aotearoa called Dwelling in the Margins, edited by Katie Kerr.
Many people print limited edition books in their own homes, fuelled by their passion for often obscure aspects of New Zealand life, and paid for by their day jobs.
Katie has brought together essays by about 30 leading independent publishers, offering an insight into what drives them to publish - for pleasure rather than profit.
Lynn Freeman first asked Katie for a definition of "art publishing":
Dwelling in the Margins, edited by Katie Kerr is published by GLORIA