The most important element of a movie - the audience

You've spent years - and an awful lot of money - making your film. Now to find an audience. Everyone, cross your fingers and wish really hard! That's never a sensible strategy. Getting an audience requires a good, and often costly, publicity campaign. And the recent hit movie Daffodils was an object lesson in how to do it. By the time the film was released, most of country already knew it was coming out, and couldn't wait to see it.