Power Tools
Why consumers prefer feminine brand names
7 Feb 2021
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
The truth about electric drills
17 Dec 2016
It's the season to be drilling and we're testing electric drills with George Block of consumer.org.nz. So how much do you need to spend to get a decent electric drill? We'll find out which brands get… Audio