Nestle
Why consumers prefer feminine brand names
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
Ice cream headache
Tip Top was scooped up by a global behemoth this week, sparking a mini-meltdown over a quintessential Kiwi company slipping offshore. But others insisted the media got the wrong end of the stick on… Audio
Nestle sells NZ lolly brands to RJ's
Nestle is to sell some of New Zealand's best known lollies, with 55 jobs to go. Brands including Mackintosh and Oddfellows have been bought by a confectionery maker in Levin. Audio
Ian Proudfoot
KPMG's global head of agribusiness, Ian Proudfoot, has five topics on his mind: new food protein choices, large multi-national companies swallowing up small companies, Biosecurity issues in New… Audio
Nestle ends deal with IAAF
Swiss food giant Nestle will end its partnership with the International Athletics Federations because of the scandal surrounding the sport.
EU's highest court deciding if Kitkat can trademark its shape
One of the more obscure trade mark battles is taxing the Europe Union's highest court, which is being asked to decide whether global food giant Nestle can trademark the shape of its KitKat bar. Audio