Human Behaviour
Beware the decoy effect
There's one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It's called the decoy effect… Audio
Syon Bhanot: Why some people follow rules and others don't
Economist Syon Bhanot explains why public health warnings are sometimes ignored, and what works to change cavalier attitudes. Audio
Covid-19: Who are the lonely in New Zealand?
The lockdown has reinforced the notion that humans are a social species who aren't designed to be alone. Yet more and more people are feeling isolated and lonely. Hannah Hawkins-Elder has worked… Audio
Dr David Halpern: When nudging isn't enough anymore
Dr David Halpern, an experimental psychologist, was part of the original nudge unit put together by the British government to address policy challenges where human behaviour was a key component. Audio
Dr Paulina Sliwa: What makes a good excuse?
Dr Paulina Sliwa is a Philosopher at the University of Cambridge and has figured out the formula for coming up with a great excuse. She discusses her study, The Power of Excuses, and what separates… Audio
Alex Haslam: The Nature of Evil
Professor Alex Haslam from the University of Queensland has re-examined the controversial Milgram experiments and has some sobering findings about the true nature of evil. Audio, Gallery