The English Premier League club Liverpool has launched its first football academy in India, saying the club wants to have a similar setup in in every continent by 2014.
Steve Turner, the head of the club's International Football Academy, says the club's investigating setting up a similar academy in China, with potential partnerships in South America, United States, Canada, Vietnam and Malaysia.
European clubs have been keen to tap the Asian market, a growing trend underlined by Manchester United's plans of a a billion dollar public float in Singapore by the end of the year.
The former England and Liverpool midfielder Steve McMahon will be head coach of the Indian academy in Delhi which is named after him.
