The Australian Rugby Union boss John O'Neill has called for their sides to not only win, but win with style in the Super 14 competition which starts next week.
O'Neill says while rugby in Australia has had its share of hard times in recent years, everyone involved has to make an effort to give the code a boost.
He says the code has gone through a lot of soul-searching in order to bring a better product to its fanbase.
The New South Wales coach Chris Hickey agreed with O'Neill, but says they'll have to be somewhat cautious in trying to achieve that....
PLAY AUDIO:RUGBY HICKEY
IN:......If....
OUT:...defensive record
DUR:...24 secs
The last time an Australian team won the Super rugby title was in 2004 when the Brumbies beat the Crusaders in the then-Super 12 competition.
