The glamour Spanish football club Barcelona have announced a sponsorship deal with Intel in which the chipmaker's logo will be printed on the inside of players' shirts.
The idea behind the unusual positioning of the "Intel Inside" logo is that it will be revealed when a player lifts his shirt to celebrate scoring a goal.
A club director says players including Lionel Messi, Neymar and Andres Iniesta will be under no obligation to display the logo, which will be added to the shirts for the first time in this weekend's La Liga match at home to Villarreal.
The sponsorship deal runs for four and a half years and includes an option for an extension.
