Tourism Holdings and its joint venture partner TH2 have merged their CamperMate and Roadtrippers Australasia digital app businesses with outdoor tourism marketplaces - GoSeeAustralia and Outdoria.
The other half of the TH2, which is owned by United States-based Thor Industries, will take a 35 percent stake in the four digital businesses, with the balance held by Discovery Holiday Parks, interests associated with Gerry Ryan - who is the founder and managing director of Jayco Australia - and Marketplacer.
The merged business will operate under the Outdoria brand and will be Australasia's largest dedicated digital marketplace for outdoor tourism.
It will offer a range of online products for customers including research, planning and bookings for camping or self-drive holidays, as well as be a one-stop shop for rentals or purchases of items such as campervans and surfboards.
Tourism Holdings chief executive Grant Watson said no monies changed hands in the merger deal - it was paid for with an exchange of intellectual property.
"It's bringing a far larger entity for New Zealand and Australia in the digital front in the camping, outdoor and motorhome space," he said, adding that the deal had nothing to do with Tourism Holdings' core business.
He said TH2 will continue to retain its Togo product in this region and other intellectual property related to Tourism Holdings business, in addition to its businesses in Europe and North America.