Rod Duke isn't a man given to exaggeration, but is promising that Briscoe Group's annual result this year will be sensational.
Officially, the company's managing director and major shareholder said the annual result would easily exceed last year's $33.6 million net profit.
Mr Duke, who owns 78 percent of Briscoe Group, said gross profit continued to grow faster than sales, even though the company was forced into aggressive promotional activity in the 13 weeks ended late October.
Briscoe Group says third quarter sales rose 4.5 percent fuelled by surging sales at Rebel Sport, with nine-month sales up to nearly $340 million.
Briscoe Group's managing director can not see any reason why his company won't continue its track record of strong profit increases after the group lifted its first-half dividend.
Briscoe Group's online sales are now greater than through its largest bricks-and-mortar store and they're growing at a rate well into double digits.
Briscoe Group is planning a little retail therapy of its own, eyeing up a major acquisition this year as it looks to expand its bricks and mortar stores and online presence.
The Briscoes Group says opening new stores and selling more brands will be how it pushes its profit growth further over the next year.
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