21 Jun 2016

E-cigarette companies accused of misleading consumers

9:44 am on 21 June 2016

Two e-cigarette companies - including one in New Zealand - are being accused of misleading Australian consumers by claiming their products are not harmful despite allegedly containing toxic chemicals.

The Australian corporate watchdog has lodged a case in the Federal Court against Social-Lites and Elusion New Zealand.

The ACCC alleged the companies claim on their websites that their e-cigarettes do not contain the carcinogens or toxic chemicals found in regular cigarettes.

It said they do contain both carcinogens and toxins, such as formaldehyde and acetaldehyde.

Elusion NZ is controlled by Perth business Global Electronic Cigarettes.