A group of school students from Central Otago has secured a mix of government and commercial funding to take their anti-cyber-bullying message nationwide.
Money from the Ministry of Social Development and the airline Jetstar will be used to take the group's formula to schools all over New Zealand.
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The approach involves convincing all students to get involved in online bullying situations and not being bystanders.
The group was formed after a series of three suicides in eight months at the Maniototo school of Sticks 'n' Stones founder Ashleigh Smith.