New Zealand's back-to-back Rugby World Cup win will not deliver immediate benefits but it will mean long term gains, the New Zealand Rugby Union says.
The union's head, Steve Tew, said the All Blacks' win did not mean they would bank an enormous amount of money overnight.
He said they had long-term arrangements in place with sponsors, such as Adidas and AIG, which could not just be upped on the back of a single, successful result.
The focus now is on the three homecoming parades, starting with Auckland tomorrow, then Christchurch on Thursday and Wellington on Friday.
The tournament was the biggest ever, reaping $570 million in ticket revenue, selling 2.5 million tickets, and drawing its biggest TV audiences ever.