28 Sep 2015

Silver Fern Farms 'has no interest in dominating NZ market'

11:49 am on 28 September 2015

Silver Fern Farms is playing down concerns a Chinese partnership will spell doom for its competitors in the meat industry.

The meat co-operative is meeting with shareholders and suppliers about a proposal to set up a new company, in which China's largest meat processor would have 50 per cent of the shares.

Last week, Shanghai Maling said it wanted to make the company as recognisable as Coca-Cola.

Silver Fern Farms chief executive Dean Hamilton said revenue from the sale would help the company increase its presence on international markets.

He said the company had no interest in dominating the New Zealand market, and saw no benefit in increasing its market share from the current 30 percent.