Reports from French Polynesia say plans are afoot to launch a new domestic airline.
Tahiti media said New Caledonia-based businessman Bill Ravel was, this week, expected to lodge an application to set up an airline called Islands.
Mr Ravel, who founded Air Calin and Air Vanuatu, is reportedly planning to get two Embraer aircraft and fly to the territory's five archipelagos.
He told Radio1 that he expected to undercut Air Tahiti's fares by 15 to 20 percent.
Other investors are said to be joining his latest venture, but he has declined to name them.