Masculine
Why consumers prefer feminine brand names
7 Feb 2021
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
The Sleep-Deprived Masculinity Stereotype
1 Nov 2020
Sleep deprivation is more common among men than women. Researchers at the University of Oregon believe this is due to "The Sleep-Deprived Masculinity Stereotype". Co-author Nathan Warren is with us to… Audio