Jonah Berger
Professor Jonah Berger - the science of changing anyone's mind
23 Sep 2020
Changing minds is not an art, it's science. Chemistry to be exact says Professor Jonah Berger from the prestigious Wharton School of Business at the University of Pensylvannia. He talks to Jesse about… Audio, Gallery
Jonah Berger
19 Mar 2013
Jonah Berger is assistant professor of marketing at the Wharton School and author of the book Contagious: Why Things Catch On. Audio