100% Pure
Not Pure as view
24 Aug 2018
An advertising executive who was involved in New Zealand's 100% Pure tourism campaign and owns a holiday house near Queenstown says the new Atley Road subdivision will destroy panoramic views. Audio
100% pure
10 May 2018
The meaning of "100% Pure" is changing as the environmental image of New Zealand changes. Audio
Pure deception?
17 Jul 2017
The 100% Pure tourism campaign is again being criticised after using a picture of a woman drinking stright from a stream. Audio
New Zealand Geographic
27 Oct 2014
The magazine is celebrating 25 years by looking forward another 25 to the big issues. Editor James Frankham on why we are not 100% pure. Audio
Planners grapple with New Zealand's 100 percent pure branding
7 Apr 2014
There are warnings New Zealand's 100 percent pure brand could become a liability if more isn't done to make sure the slogan matches reality. Audio