28 Jun 2010

Body image code of conduct launched in Australia

6:00 am on 28 June 2010

Australia has launched a voluntary code of conduct on body image for the media, fashion and advertising industries.

Designers are being asked not to hire models with a dangerously low body mass index.

The code is backed by the Australian government. It also includes a ban on advertising rapid weight loss products and cosmetic surgery that is not medically necessary.

At the launch of the code in Sydney, Australian Women's Weekly editor Helen McCabe committed the magazine to revealing whether some images have been digitally changed.