24 Jul 2012

Alcohol advertising ban now law in Russia

9:09 am on 24 July 2012

A ban on alcohol advertising is now law in Russia as part of a campaign to tackle the country's drink problem.

The ban prohibits alcohol advertising on television, radio, the internet, public transport and billboards.

The ban will also apply to print media from 1 January. Such ads are only on the inside pages at present.

However, the BBC reports the ban is likely to hit legitimate producers, but not black market liquor traders.

A 2010 estimate says Russians drink on average about 18 litres of pure alcohol per year per person.

Shops and kiosks can still advertise alcohol under the new rules. Beer was put in the same category as other alcoholic drinks last year.