Ministry Health officials are turning to men to support wahine going for breast cancer screening.
The National Screening Unit has launched three new TV adverts to encourage women to get mammograms, one of which is aimed at men.
The number of Maori women being screened has risen to 62% but is still below the unit's target of 70%.
National screening unit manager Jacqui Akuhata-Brown says feedback suggests Maori believe going for a mammogram should be a whanau affair.
She says both women and men say they need support from their partners.
Ms Akuhata-Brown says it's a family situation where open discussion is needed about breast cancer screening.