A Maori-owned food and beverage company is aiming to develop international business relationships by exhibiting its services at the Asia Fruit Logistica trade event in Hong Kong.
Kono Horticulture is a first time exhibitor.
Its part of the Kono group which is a branch of the Nelson-Marlborough based Wakatu Incorporation.
Its general manager Ru Collin said the Chinese were similar to Maori where a good relationship must be established first before doing business deals.
He said being a Maori agribusiness, it generated a lot of interest in the fact that the word "kono" means food basket.
Mr Collin said it was all about building relationships and his company had a big focus on dealing with the right people for the right reasons.
He said the aim was to establish longer term relationships wherever Kono Horticulture can.