13 Feb 2024

Tiger Woods partners with TaylorMade for new apparel line

4:13 pm on 13 February 2024
Augusta National Masters champion - Tiger Woods

Tiger Woods wearing his trademark Sunday red polo shirt. Photo: ©Icon Sportswire (A Division of XML Team Solutions) All Rights Reserved

Tiger Woods officially has a new clothing line and apparel partner.

The longtime Nike athlete revealed "Sun Day Red" and his new partnership with TaylorMade ahead of his season debut at the Genesis Invitational at Pacific Palisades, in California.

Sun Day Red, or SDR, replaces Nike's TW Collection as Woods' official clothing brand.

The 15-time major champion announced the end of his 27-year partnership with Nike last month.

The name is a reference to Woods' trademark look of wearing a red polo shirt for the final rounds of tournaments. The logo features an abstract drawing of a tiger, which is positioned below the buttons of the polo shirts rather than the usual spot on the chest.

Tiger and Charlie Woods.

Tiger and Charlie Woods. Photo: Russell Lansford/Icon Sportswire/Photosport

Sun Day Red will be available in North America from May according to its official website, which promises "innovative performance wear and luxury lifestyle fashion."

Last week, Woods announced he would play the Genesis, the PGA Tour event he hosts at The Riviera Country Club on behalf of his TGR Foundation.

Woods, 48, has said he aims to play one tournament a month in 2024 as he returns from plantar fasciitis and ankle surgery last spring.

Woods' last appearance came at December's PNC Championship, a team event in which he played with his son, Charlie Woods.

Woods also has a new caddie on his bag this week. Lance Bennett, who has spent time caddying for Matt Kuchar and several LPGA stars, reportedly will be on the bag for Woods after Joe LaCava signed on to be Patrick Cantlay's full-time caddie this season.