New Zealand sports psychologist Gilbert Enoka is to work with glamour English football club Chelsea.
Gilbert Enoka Photo: PHOTOSPORT
Enoka, who has worked with the Silver Ferns, Black Caps and the All Blacks will take up a short term consultancy role with the London club.
Enoka has worked with the All Blacks since 2000 as a mental skills coach and helped them win back to back World Cups in 2011 and 2015.
Enoka was credited with introducing the "no dickheads policy" into the All Blacks set-up.
The Telegraph newspaper says Enoka has been brought in to develop what new owner Todd Boehly can't buy and that's a winning culture.
Boehly has spent a billion dollars on player transfers and new coaches, but his side is currently ninth i the Premier League standings.
Working with Chelsea will be Enoka's first foray into football, with the remit to help the club develop a new, world-class culture.
Head coach Graham Potter's bloated squad is bursting with different personalities and egos, and there is an acknowledgement that Chelsea's expensive new signings could flop under the weight of expectation if the right culture in not created.
Potter made his first big squad call last week by dropping Pierre-Emerick Aubameyang from Chelsea's Champions League squad and choosing Enzo Fernandez, Mykhaylo Mudryk and on-loan Joao Felix as the three January signings to add to it, meaning Benoit Badiashile and Noni Madueke missed out.
