7 Mar 2017

Carter cashes in on new sponsor

11:21 am on 7 March 2017

Dropped by Land Rover after being caught drink-driving in Paris, former All Black Dan Carter has cashed in on another major sponsor.

Carter has signed with watchmaker TAG Heuer, who has made him a brand ambassador.

The Swiss company announced via Twitter: "Are you ready for fantastic news? We are so proud to present New Zealand rugby super player Dan Carter as our newest TAG Heuer Ambassador".

Dropped by Land Rover Dan Carter has now signed on with TAG Heuer.

Dropped by Land Rover Dan Carter has now signed on with TAG Heuer. Photo: Twitter

The company's other ambassadors include the American football quarterback Tom Brady and football superstar Cristiano Ronaldo.

Land Rover dropped Carter last month, a decision Carter said was not suprising.

"Landrover, who for good reason have zero tolerance towards drink driving, have ended their relationship with me. I understand this completely and am disappointed I put them in this position."

Water appeared to be on the menu for Dan Carter as he celebrated his 35th birthday.

Water appeared to be on the menu for Dan Carter as he celebrated his 35th birthday. Photo: Dan Carter/Twitter