New Zealand Rugby has appointed Eleanor Butterworth to a new position of Respect and Responsibility Project Manager.
Ms Butterworth would lead a programme to "enhance the skills and knowledge of healthy relationships across all levels of the game", the organisation said.
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It recently announced it was setting up an independent review of respect and responsibility in its professional environment.
The announcement followed a number of off-field issues including the Chiefs' Mad Monday controversy and All Black halfback Aaron Smith's tryst in a public toilet.
Ms Butterworth is currently the agency manager for Wellington Rape Crisis and was previously the education and programme co-ordinator for Wellington Women's Refuge.
She will join New Zealand Rugby in November.
