Ferrari will launch their 2009 car for the Formula One season in Mugello tomorrow, while championship rivals McLaren-Mercedes will present their car later this week in Woking.
Italy's snow and sub-zero temperatures have forced Ferrari to move the launch south to Mugello and the cold winds of the global financial crisis are also being felt in the sport with costcutting now top of the agenda.
Last week, the Formula One Teams Association agreed to a set of measures designed to reduce costs for this season by up to 30 per cent, making savings in the region of a billion euros (NZ$2.9 billion).
It remains unclear whether nine or ten teams will compete in 2009 as the former Honda F1 team is still in search of a buyer after the Japanese car manufacturer withdrew from the sport last November.